BUSINESS-ONLY SALE; real property/building is not included is sale. Hearts Desire - A Winona Icon Ready for New Ownership. Hearts Desire is a beloved Winona business with 43 years of history, now offered for sale as a turnkey opportunity. A true Winona icon, the store has built a loyal customer base and offers an eclectic mix of merchandise that gives it a unique personality and broad appeal. Located in central downtown Winona, Hearts Desire is a memorable stop for both locals and visitors, including cruise passengers traveling along the Mississippi River. The store features a wide variety of inventory, including: * Clothing and accessories * Greeting cards * Pots and pans * Paintings and artwork * School supplies * Toys * Soups and dips in many varieties * Crafts and craft supplies * Memorabilia and unique gift items * Hats and caps for all ages * Seasonal decorations and more Winona is a beautiful, vibrant community with two four-year universities and a vocational college, providing a diverse population of students, families, professionals, and visitors. The city's downtown location and Mississippi River setting offer numerous opportunities for continued growth and community engagement. The current owner is willing to stay on and assist the new owner with the transition, providing valuable knowledge of the business, inventory, customers, and day-to-day operations. After 43 years, Hearts Desire is ready for its next chapter. This is an opportunity to take over an established, well-known downtown business and continue its legacy in the Winona community.